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More than two thirds of residents have no problem with hunting animals for meat.

Vancouver, BC – British Columbians draw a very clear line when they look at their relationship with animals, a new Insights West poll has found.

The online survey of a representative provincial sample shows that support for trophy hunting and furring is exceptionally low, while large majorities of residents endorse eating animals and hunting for meat.

The topic of trophy hunting gained prominence earlier this fall, when NHL player Clayton Stoner shot a grizzly bear while hunting with a license issued by the provincial government as part of an annual lottery.

Across British Columbia, only one-in-ten residents (10%) are in favour of hunting animals for sport, while 88% are opposed to the practice. Killing animals for their fur is endorsed by just 15% of British Columbians, and rejected by 81%.


“It is abundantly clear that few British Columbians are in favour of trophy hunting and furring,” said Mario Canseco, Vice President, Public Affairs at Insights West. “At least four-in-five residents voice opposition to both of these practices.”


Most British Columbians (56%) are in favour of keeping animals in zoos or aquariums, but only 38% support using animals in rodeos. Large majorities of residents are in favour of eating animals (85%) and hunting animals for meat (73%).


About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.

About this Release:

Results are based on an online study conducted from September 26 to October 2, 2013, among 704 British Columbians who are aged 18+ and are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age and gender. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.7 percentage points, nineteen times out of twenty. To view the detailed data tabulations, click here.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West

Photograph: Silice Glow