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Residents of the two provinces hold differing views on rodeos, zoos and aquariums.

Vancouver, BC – British Columbians and Albertans are equally dismayed by trophy hunting, a new Insights West poll has found.

In the online survey of representative provincial samples, 91% of British Columbians and 84% of Albertans say they oppose hunting animals for sport. Only 7% in British Columbia and 12% in Alberta are in favour of trophy hunting.

Large majorities of residents of the two Western Canadian provinces are supportive of eating animals (85% in BC, 88% in AB) and hunting animals for meat (73% in BC, 81% in AB).

“For British Columbians and Albertans, there is a clear distinction between hunting for food and hunting for sport,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “Few residents are actually in favour of trophy hunting, even in the rural areas.”

Killing animals for their fur is also particularly unpopular in the two provinces, with 81% of British Columbians and 75% of Albertans saying they oppose the practice.

There are some noticeable differences in the way the two provinces perceive other issues related to animals. While almost two thirds of Albertans (64%) favour keeping animals in zoos or aquariums, the proportion drops to 48% in British Columbia.

Also, while more than half of Albertans (55%) support using animals in rodeos, only a third of British Columbians (32%) share this opinion.


About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from September 18 to September 21, 2015, among 1,003 adult British Columbians and 590 adult Albertans. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points for British Columbia and +/- 4.1 percentage points for Alberta. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Donald Windley