Join Insights West's Feedback Community to participate in meaningful research like this!Join


Vancouver, BC — According to a recent Insights West online public opinion poll of 749 BC adults, three quarters (75%) are aware that their provincial government has been considering privatizing the Liquor Distribution Branch but only 37% support privatization and roughly equal numbers (39%) oppose it.  Opposition to the idea is slightly more entrenched than support (24% “strongly oppose” compared to 16% “strongly support”), but a significant minority (24%) also holds no opinion on the matter.

“The issue of liquor distribution privatization has divided BC residents — and there is no consensus on whether it is a good thing or a bad thing for BC,” says Steve Mossop, President of Insights West.  “This controversial public policy decision is certain not to help the Liberals’ chances of moving up in the polls in the next few months as the election draws closer.”

Opposition increases with age, as BC residents 55+ are the most likely to oppose this initiative (48% oppose) compared to those in the middle age bracket (36% of 35-54 year olds oppose it) or those in the youngest group (30% opposition).  Support for this initiative only exists in the middle age bracket (40% support vs. 36% oppose), while the younger group is more likely to have no opinion (37%).

There does not seem to be any relationship between the stance taken on the privatization question, and either frequency or type of alcohol consumption (both support and opposition remain near the 4 in 10 level all around).  About one third (33%) of British Columbians consume alcoholic beverages regularly– either daily (8%) or several times a week (25%).  A further 28% consume alcoholic beverages several times a month, and the remainder are infrequent drinkers:  either several times a year (18%), once or twice a year (8%), less than once a year (4%) or never (9%).  More than half of British Columbians have consumed beer (56%) or wine (56%) in the past month. Fewer than one third have consumed either spirits (27%) ciders or coolers (26%) or liqueur (15%) in the past month.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company that exists to serve the market with insights-driven research solutions and interpretive analysis, through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations.  Insights West is based in Vancouver and Calgary, and has five full-time, and four part-time employees.

Results are based on an online study conducted in September 2012 among 749 British Columbians aged 18 + who are panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations.  The data has been statistically weighted according to British Columbia Census figures for age and gender.  Results have a +/- 3.51 percentage point margin of error, 19 times out of 20.  To view the detailed data tabulations, click here.

For further information, please contact

Steve Mossop
Insights West