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A third of British Columbians and one-in-four Albertans would like Canada to have an elected head of state.

Vancouver, BC – Residents of British Columbia and Alberta would like to see Prince William become the next King of Canada, a new Insights West poll has found.

In the online survey of representative provincial samples, almost half of British Columbians (47%) and a majority of Albertans (55%) say they would prefer Prince William taking over from Queen Elizabeth II.

Only 24% of British Columbians and 21% of Albertans would like to see Prince Charles become king after the current monarch dies or abdicates.


Prince William holds a very high favourability rating in the two provinces (80% in BC, 85% in AB), along with his wife, Duchess Catherine (83% in BC, 86% in AB),
Queen Elizabeth II (80% in BC, 84% in AB) and Prince Harry (76% in BC, 80% in AB). The numbers are slightly lower for Prince Philip (64% in BC, 65% in AB).

Only 50% of British Columbians and 45% of Albertans hold a favourable view of Prince Charles. His wife, Duchess Camilla, has the lowest ratings among the seven main members of the Royal Family (34% in BC, 29% in AB).

“Over the past two years, the reigning monarchs of Belgium, the Netherlands and Spain have abdicated,” says Mario Canseco, Vice President, Public Affairs at Insights West. “While there is currently no indication that something similar will happen in the United Kingdom, British Columbians and Albertans hold Prince William in high regard, and would prefer to have him as king instead of his father.”

When asked about Canada’s constitution, two-in-five Albertans (44%) say they would prefer for the country to remain a monarchy, while one-in-four (24%) would like Canada to have an elected head of state. In British Columbia, residents are evenly divided, with 35% selecting the monarchy and 34% opting for an elected head of state.

People over the age of 55 in both provinces are particularly supportive of the country remaining a monarchy (50% in AB and 48% in BC). Conversely, 35% of those aged 18-to-34 in both provinces voice support for Canada having an elected head of state.

Still, almost two thirds of residents in the two provinces (64% in BC, 65% in AB) think Canada will “definitely” or “probably” still be a monarchy twenty years from now.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has seventeen employees.

About this Release:

Results are based on an online study conducted from June 17 to June 21, 2014, among 647 British Columbians and 617 Albertans aged 18+ who are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for BC and Alberta for age, gender and region. Results have a margin of error of +/-4.3 percentage points for BC and +/- 4.1 percentage points for Alberta, 19 times out of 20. Click to view the detailed data tabulations for this study: British Columbia, Alberta.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: jpitha