Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What’s more, 79% expect a good mobile experience from the brands they trust. Fresh from Insights West and iamota comes the Smartphone Insights Report, packed with details about British Columbians’… Read more »
Category: Technology Research
Brands Find it Hard to Get in on the Social Media Conversation
Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor, which tracks key trends in Canada’s social media landscape. Facebook is Still the Preferred Social Media Platform for… Read more »
Your Insights on Social Media in Alberta
Despite speculation of Facebook’s demise, the social media website still has mass appeal. Three-quarters (75%) of Albertan adults use Facebook, with more than half (56%) visiting the site at least once per week and 39% using it every day. Calgary, Alberta – A recent Insights West and 6S Marketing online poll surveyed 831 Albertan adults… Read more »
Smartphone Users Expect More From Brands
Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What’s more, 79% expect a good mobile experience from the brands they trust. Fresh from Insights West and iamota comes the Smartphone Insights Report, packed with details about British Columbians’… Read more »
Your Insights on Social Media in BC
Despite rumours of Facebook’s impending decline, the social media giant is still dominant: the majority (67%) of BC adults visit Facebook at least once a week and one-half (50%) use it daily; also, 25% are using it more often than 6 months ago (54% the same, 21% less often). Vancouver, BC — A recent Insights West… Read more »
Your Insights on Christmas Tech Gifts
Technology gifts are the number-one Christmas gift choice among BC adults (20%) and the number-one teen choice (59%) by a significant margin. Apple products continue to dominate choice share (59% pick the brand as a first choice among 13 items) Vancouver, BC — According to a recent Insights West – 6S Marketing survey of 858… Read more »
Your Insights on What a Facebook Like is Worth
A new study of 15,000+ people across BC and Alberta shows that consumers who interact with a brand on a digital level (Facebook, Twitter or Mobile devices) provide brand reputation scores that are significantly more positive (24% rate the company a “9” or a “10”) than those not engaged (7%). Vancouver, BC — On the eve… Read more »
British Columbians See No True Champion in Wireless Industry Debate
A large majority of BC residents want to see more competition, but a foreign carrier is only appealing to half of them. Vancouver, BC – British Columbians have been paying attention to recent discussions about the state of Canada’s wireless industry, and most believe there should be more competition in this space, a new Insights… Read more »
British Columbians Not Shy to Take Complaints to Social Media
Three-in-ten British Columbians (31%) have complained about a brand through social media—and few are satisfied with the response they received. Vancouver, BC – A sizeable proportion of British Columbians have used online social media platforms to criticize and complain about various products and services, but only one-in-four of those who have complained are actually satisfied… Read more »
Your Insights on Smartphones: Many British Columbians Are Addicted
Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »