Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor, which tracks key trends in Canada’s social media landscape. Facebook is Still the Preferred Social Media Platform for… Read more »

Wide Support for New Physician-Assisted Suicide Law in Canada

Only 11% of Canadians think physician-assisted suicide should not be allowed under any circumstances. Vancouver, BC – Most Canadians are in favour of enacting physician-assisted suicide legislation that matches this year’s Supreme Court ruling, a new Canada-wide Insights West poll has found. In the online survey of a representative national sample, four-in-five Canadians (79%) either… Read more »

Users and Non-Users Across Canada Support Marijuana Legalization

More than half of those who have never tried cannabis are in favour of legalization, and regard it as a good revenue generator for governments. Vancouver, BC – Most Canadians believe it is time to legalize marijuana, including many who have never actually used it, a new Canada-wide Insights West poll has found. In the… Read more »

Canadians Want Alternative Medicine as Part of Health Care System

Three-in-four Canadians believe the federal government should not approve homeopathic claims unless they are supported by scientific evidence. Vancouver, BC – Most Canadians have tried alternative medicine, and a majority would like to see the health care system funding these remedies for people who want to try them, a new Canada-wide Insights West poll has… Read more »

Canadian Retirees Ill-Prepared for Retirement According to New Nation-Wide Survey

65% Say Working with a Financial Advisor Helped Them Achieve Their Retirement Goals VANCOUVER, BC – Insights West, a leading Canadian market research firm, and Credential Financial, a national wealth management firm for credit unions and independent financial institutions, today released results from a recently conducted survey on retirement planning that showed many working Canadians… Read more »

Canadians Divided on Changing the Federal Electoral System

A plurality supports a move to Party-List Proportional Representation, while the Single Transferable Vote system evenly splits the population. Vancouver, BC – As the federal electoral campaign continues, Canadians hold differing views on whether to change the way the members of the House of Commons are elected, a new Insights West Canada-wide poll has found…. Read more »

Canadians Wary of Donald Trump Becoming U.S. President

A majority of residents think a Hillary Clinton presidency would be “very good” or “good” for Canada. Vancouver, BC – While the next United States Presidential election is still more than a year away, Canadians are not reacting positively to the idea of real estate developer Donald Trump moving into the White House, a new… Read more »

Weak Dollar is Negatively Affecting Canadian Leisure Travellers

Most travellers cite nature and culture as their main influences when choosing a destination. Vancouver, BC – The weak state of the loonie is making many Canadian leisure travellers reassess their vacations this year, a new Canada-wide Insights West poll has found. In the online survey of a representative national sample of leisure travellers, 62%… Read more »

Most Canadians Want a Referendum on Electoral Reform

Three-in-five Canadians claim to be satisfied with the “First-Past-The-Post” system. Vancouver, BC – Canadians are not particularly unhappy with the system used to elect the members of the House of Commons, and almost two thirds believe any change to existing guidelines should be put to a nationwide referendum, a new Insights West poll has found…. Read more »