British Columbians Not Shy to Take Complaints to Social Media

Three-in-ten British Columbians (31%) have complained about a brand through social media—and few are satisfied with the response they received. Vancouver, BC – A sizeable proportion of British Columbians have used online social media platforms to criticize and complain about various products and services, but only one-in-four of those who have complained are actually satisfied… Read more »

Update: Your Insights on the Upcoming BC Election

The New Democrats’ lead is cut in half, from 12 points to 6, as the Liberals make gains following leadership debate. The NDP (33%) continues to lead the BC Liberals (27%) and undecided (15%) voters have dropped, while the Greens (11%) and Conservatives (9%) hold stable. The remaining undecided voters continue to lean towards Liberals… Read more »

Just Half of B.C. Drivers Plan to Use Winter Tires This Season

BCAA Annual Winter Driving Survey reveals one-in-three B.C. drivers admit to “freaking out” when they have to drive in snow Burnaby, B.C. – A new survey for the British Columbia Automobile Association (BCAA) reveals that British Columbians are not fully prepared for winter driving conditions, with only half planning to install winter tires and one-in-four… Read more »

Your Insights on the NHL Playoffs

68% of BC adults are very/somewhat excited about the Vancouver Canucks being in the NHL playoffs, however 47% are still holding some resentment towards the NHL over the early season lockout.  Vancouver, BC – With the 2013 NHL regular season having come to a close, a recent Insights West survey of 389 BC adults shows… Read more »

Your Insights on the BC Leaders’ Debate

An overnight News1130/Insights West poll of 385 British Columbian residents shows that 68% watched at least some of the televised leader’s debate, and results suggest a tie, with 31% feeling Adrian Dix won, and a nearly equal number feeling Christy Clark won (28%). Vancouver, BC – A jointly conducted News1130/Insights West Poll overnight poll of… Read more »

British Columbians Endorse Truth and Reconciliation Commission’s Mandate

Residents are in favour of more education, official apologies and conferences, but are divided on the question of monetary compensation for victims. Vancouver, BC – People in British Columbia are decidedly supportive of policies that would foster a deeper understanding of the effects of the residential school system, a new Insights West poll has found…. Read more »

Your Insights on Belief in Ghosts and Other Supernatural Entities

According to our BC Halloween poll, a surprisingly large number of BC adults believe in the supernatural, from the afterlife (60%) and angels (54%), to ghosts (48%), demonic spirits (36%), Satan (37%), and spirits of deceased individuals (41%). Most residents (73%) celebrate Halloween, with the most popular activities being handing out candy to kids (80%)… Read more »

Your Insights on Smartphones: Many British Columbians Are Addicted

 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »

Albertans Decry Smith’s Decision to Join Progressive Conservatives

Wildrose Party falls to fourth place among decided voters, while approval for Premier Jim Prentice jumps to 52%. Calgary, AB – The recent decision from former Wildrose Party leader Danielle Smith and eight other MLAs to join the Progressive Conservatives did not sit well with most Albertans, a new Insights West poll has found. In… Read more »