BC Residents Are Divided on Privatizing BC’s Liquor Distribution Branch

Vancouver, BC — According to a recent Insights West online public opinion poll of 749 BC adults, three quarters (75%) are aware that their provincial government has been considering privatizing the Liquor Distribution Branch but only 37% support privatization and roughly equal numbers (39%) oppose it.  Opposition to the idea is slightly more entrenched than… Read more »

Eagle Ridge Hospital Scores Highly Among Tri-Cities Residents

Large majorities of residents consider Eagle Ridge their “community hospital” and support plans for expansion. Vancouver, BC – Residents of British Columbia’s Tri-Cities show a high level of identification with their community hospital, and large support for its expansion plans a new Insights West survey has found. The online survey of a representative sample of… Read more »

Your Insights on Charitable Donations in BC

Nearly all (95%) British Columbians donated a median of $200 to a charitable cause or non-profit organization in 2011, and the top brands are BC Cancer Foundation, BC Children’s Hospital Foundation and the Canadian Cancer Society.   Personal belief in the cause (80% very important) and the charity’s transparency in how funds are used (76%… Read more »

Your Insights on Christmas Tech Gifts

Technology gifts are the number-one Christmas gift choice among BC adults (20%) and the number-one teen choice (59%) by a significant margin. Apple products continue to dominate choice share (59% pick the brand as a first choice among 13 items) Vancouver, BC —  According to a recent Insights West – 6S Marketing survey of 858… Read more »

Your Insights on Energy Brands in Alberta

Albertans view energy companies favourably relative to 70+ other companies in Insights West’s Brand Digital Insights model, awarding a 6.6 out of 10 for corporate reputation compared to 6.7 for all other non-energy brands. Suncor and ATCO emerge as the top rated energy brands, while Direct Energy and Enbridge receive the lowest corporate reputation ratings…. Read more »

Just Half of B.C. Drivers Plan to Use Winter Tires This Season

BCAA Annual Winter Driving Survey reveals one-in-three B.C. drivers admit to “freaking out” when they have to drive in snow Burnaby, B.C. – A new survey for the British Columbia Automobile Association (BCAA) reveals that British Columbians are not fully prepared for winter driving conditions, with only half planning to install winter tires and one-in-four… Read more »

Your Insights: Albertans Anticipate Target’s Entry Into Canada

Albertans anxiously await the opening of Target, with most (87%) planning to shop there when the US retailer arrives in Alberta. It looks like Walmart will take the biggest hit when that happens – 34% of Albertans tell us they will shop at Walmart less often. Calgary, AB – A recent Insights West online poll… Read more »

Your Insights on Target’s Entry Into Canada

British Columbians are excited about Target’s imminent arrival and most plan to shop there (82%) when the store lands in BC. But look out Walmart: 28% of British Columbians tell us they will shop less with you when that happens. Vancouver, BC – A recent Insights West online poll surveyed 867 BC adults regarding their… Read more »

MEC’s new branding geared to inspiring outdoor activity in city or backcountry

New research reveals regional differences in activity participation levels Vancouver, BC – MEC (Mountain Equipment Co-op) today unveiled its new brand platform, as the national retailer intensifies its efforts to inspire and enable Canadians to live active outdoor lifestyles. New research validates that Canadians participate in a wide range of activities, and what they do… Read more »

Your Insights on Technology and Back to Routine/ School in Alberta

Two-in-five (41%) Albertans and half (50%) of parents of school-age children are likely to buy at least one technology product during this “back to routine” time of year. While a touchscreen monitor is the top gadget on Albertans’ wish list, the laptop dominates as the item people are most likely to acquire. Calgary, AB –… Read more »