About Insights West

Insights West is a team of passionate, truth-seeking researchers who question everything to uncover the truth and what is emerging for our clients and their brands. Since 2012 – and senior staff since as early as 1989 – we have lived and breathed our passion for market research, serving as a trusted source of data-driven intelligence for many of Canada’s leading brands and organizations.

We understand shifting markets, consumer and societal trends, offering an unparalleled set of knowledge, tools and services for interpreting data and getting results. Our sense of purposeful curiosity balanced with professionalism and expertise leads to deeper insights and actionable findings for our client partners.


Broad Expertise

Senior team of researchers with expertise across a full spectrum of research techniques and sectors.


Depth of Experience

Annually execute 200+ projects, 250,000+ surveys.


Electoral Record

Successfully called 24 of 25 democratic processes since 2012.


Newsworthy Polls

Hundreds of publicly released findings on public opinions, issues and trends.


Insightful Content

In-depth reports on relevant topics and emerging trends.


Innovative Tools

Closely monitor market trends and provide deeper insights.