About Insights West

Insights West is a team of passionate, truth-seeking researchers who question everything to uncover the truth and what is emerging for our clients and their brands. Since 2012 – and senior staff since as early as 1989 – we have lived and breathed our passion for market research, serving as a trusted source of data-driven intelligence for many of Canada’s leading brands and organizations.

We understand shifting markets, consumer and societal trends, offering an unparalleled set of knowledge, tools and services for interpreting data and getting results. Our sense of purposeful curiosity balanced with professionalism and expertise leads to deeper insights and actionable findings for our client partners.

Broad Expertise

Senior team of researchers with expertise across a full spectrum of research techniques and sectors.

Depth of Experience

Annually execute 200+ projects, 250,000+ surveys.

Electoral Record

Successfully called 24 of 25 democratic processes since 2012.

Newsworthy Polls

Hundreds of publicly released findings on public opinions, issues and trends.

Insightful Content

In-depth reports on relevant topics and emerging trends.

Innovative Tools

Closely monitor market trends and provide deeper insights.

Why Insights West

Clients turn to Insights West for our research expertise; you can rely on us as a partner and trust us to deliver meaningful and impactful results.

Market Research Experts

We understand the local market and business and consumer trends, which ensures we can bring you the insights you need. We regularly survey the BC and Canadian public on topics that matter, providing in-depth insights and data on trends in public sentiment and consumer behaviour. With hundreds of public releases and dozens of insightful reports under our belts, we create and share thought-provoking, meaningful content.

Proactive Partners

We believe the best way to get the most out of the research is to work with you as a partner. That’s why we actively engage and collaborate with our clients — often in long term, ongoing relationships — employing holistic approaches to data to recommend the right approach. This ensures the delivery of the strategic results you need.

Creating Inspiration and Impact

Our goal is to deliver results that illuminate, giving you confidence that you have the information and data required to make the right decision. By asking the right questions, understanding your needs and presenting flexible solutions and approaches to your research challenges, we’re able to turn data into stories and ‘ah-ha!’ moments that point you and your brand in the right direction.

Need to find out the truth about your brand? Have burning questions that need answers? We’re here to dig in and help you get the most out of your research, with accurate and insightful results. Get in touch today.