VanCity  Insights West

May 22, 2014, Vancouver, B.C.

Methodology: Results are based on an online study conducted from May 12 to May 14, 2014, among 747 British Columbians who reside in the Lower Mainland and Vancouver Island, are aged 18+ and are Your Insights panel members. The data has been statistically weighted according to Canadian census figures for age, gender and region. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.6 percentage points, nineteen times out of twenty.

 

Question (all respondents): How do you usually get to work on weekdays?

– 42% of respondents drive to work, while 20% take public transit, 6% walk and 3% bike.

 

Question (commuters only): Which of these statements best describes your weekday commute?

– 50% of people in the Lower Mainland and Vancouver Island commute from home to work in the same municipality, while 28% travel to an adjacent municipality and 22% commute in municipalities that are not next to each other.

 

Question (commuters only): Would you say your weekday commute is now better, roughly the same or worse than it was five years ago?

– While 45% of commuters say their commute is “roughly the same” as it was five years ago, while 28% say it is worse and 21% deem it better.

 

Question (commuters only): All things considered, would you say your weekday commute is pleasant or annoying?

– Three-in-five commuters (60%) say their experience is “very pleasant” (19%) or “moderately pleasant” (41%), while two-in-five (39%) describe it as “moderately annoying” (29%) or “very annoying” (10%).

 

Question (commuters who describe their experience as “annoying”): What are some of the aspects that make your weekday commute annoying?

– The top annoyance for commuters is traffic (71%), followed by dealing with bad drivers (57%), overcrowding at public transit vehicles (34%) and waiting for public transit vehicles (32%). Other sources of annoyance were parking (18%), noise (12%), and lack of adequate lanes for cyclists (7%).

 

Question (commuters only): How likely would you be to take advantage of these incentives for weekday commuters if they were offered to you?

– 76% of those who drive to work would take advantage of at least one of the incentives tested.

– 63% of commuters would be “very likely” or “moderately likely” to take advantage of an incentive to ride transit more often, such as an employer covering the cost of a transit pass (including 47% of drivers).

– 75% would work from home at least once a week (including 72% of drivers and 85% of those who take transit to work).

– 42% are more likely to carpool if they had incentives.

– 39% would welcome having showers and lockers for employees who cycle to work

 

Additional available information:

 

About Vancity

Vancity is a values-based financial co-operative serving the needs of its more than 501,000 member-owners and their communities through 57 branches in Metro Vancouver, the Fraser Valley, Victoria and Squamish. As Canada’s largest community credit union, Vancity uses its $17.5 billion in assets to help improve the financial wellbeing of its members while at the same time helping to develop healthy, communities that are socially, economically and environmentally sustainable.

 

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For more information:
Lorraine Wilson | Vancity
T: 778-837-0394
mediarelations@vancity.com