Your Insights on the Floods in Alberta

Albertans give high marks for how the community and its political leaders reacted to the crisis, and two-in-five have made a financial donation to assist those in need.

Calgary, AB – One of the worst floods to hit Alberta in decades brought out the best in the province’s residents, and political leaders fared well in facing this difficult challenge.

A new Insights West survey has found that Albertans clearly rallied around to help those affected by the recent floods, with 43% of the province’s residents stating that they made a financial donation to assist with flood efforts, 21% donating food or goods, and 12% volunteering time to help with the cleanup. In addition, four-in-five Albertans (79%) support the provincial government’s decision to allocate $1 billion for immediate flood recovery and reconstruction.

Across Calgary, 44% of residents had to withstand specific setbacks, such as being unable to travel, sustaining damage in their home, or losing income due to reduced work hours.

When asked to rate the job that specific people and entities have done in dealing with the floods, Albertans provide high marks to first responders, such as search and rescue workers, soldiers and firefighters (95% deem their performance as “excellent” or “good”), the population of the province in general (84%) and the media (80%). The municipal government (76%) and the provincial administration (74%) fare better on this question than Ottawa does (45%).

A similar situation ensues when looking at three political leaders, with Albertans expressing a high level of satisfaction with the way Calgary Mayor Naheed Nenshi dealt with the situation (82% across Alberta, and 91% in the City). Alberta Premier Alison Redford and Prime Minister Stephen Harper receive lower marks (59% and 43% respectively).

“Albertans are definitely satisfied with the way the population, and their political institutions, performed during this crisis,” said Mario Canseco, Vice President, Public Affairs at Insights West. “The numbers are particularly encouraging for Mayor Nenshi, who garners overwhelmingly positive reviews from Calgarians, and will be the first of the three main political leaders to face a test at the ballot box.”

Three-in-five Albertans (59%) believe climate change played a role in the flood, and a majority (53%) admit that the event, along with other natural disasters that have recently occurred worldwide, has impacted their view of global warming. Practically all respondents (98%) say the effort and generosity of Albertans have brought them pride, and 77% trust that the funds allocated for flood reconstruction will be distributed in a fair and efficient manner.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.

Results are based on an online study conducted from July 9-15, 2013, among 974 residents of AB aged 18+ who are Your Insights panel members. YourInsights.ca is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for AB for age and gender. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.1 percentage points, nineteen times out of twenty. To view the detailed data tabulations, click here.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs
778-929-0490
mariocanseco@insightswest.com

Jane Ha-Trapp
Vice President, Insights West
403-860-5277
janehatrapp@insightswest.com