VanDusen Botanical Garden, Home Alone/It’s a Wonderful Life/Elf and Rum and Eggnog top the lists.
Vancouver, BC – Public Christmas light displays are the preferred holiday activity for Metro Vancouverites, a new Insights West poll has found.
In the online survey of a representative sample, more than half of residents (55%) will attend a public Christmas lights display this holiday season, while 46% will go to a Christmas market and 18% will visit Santa Claus at the mall or other venue.
When it comes to shopping for gifts, reliance on e-commerce has grown but remains behind bricks-and-mortar stores. Across Metro Vancouver, 76% of residents bought or plan to buy gifts at a mall, while 65% will do at least some of their gift shopping online.
The survey also asked Metro Vancouverites to name their three favourite public light displays, holiday movies and holiday beverages.
VanDusen Botanical Garden was the top choice among light displays, with 41% of residents giving it one of their votes. Stanley Park Bright Nights was second with 36%, followed by St. Paul’s Hospital Lights of Hope with 27%.
Other light displays that garnered mentions are the Capilano Canyon Lights (17%), the Enchant Light Maze (15%), the Burnaby Heritage Museum (12%) and the Christmas Tree at Robson Square (11%).
There was no definitive winner in the holiday movie category, with Home Alone at 24%, It’s a Wonderful Life and Elf tied with 23%, How the Grinch Stole Christmas with 22%, and The Polar Express with 18%.
“There is a clear generational gap when it comes to the movies Metro Vancouverites will enjoy during the holiday season,” says Steve Mossop, President at Insights West. “Millennials are more likely to express a preference for Home Alone and Elf, while Baby Boomers choose It’s A Wonderful Life and Miracle on 34th Street.”
There is also a pronounced gender gap on two films: Die Hard (mentioned by 17% of Men but just 9% of Women) and Love Actually (on the list for 22% of Women and only 7% of Men).
Rum and Eggnog was the clear winner in the Holiday beverage category among Metro Vancouverites (33%), followed by Hot Cider and Baileys (each with 21%), Red Wine with 20% and Mulled Wine with 15%.
About Insights West:
Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.
Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at yourinsights.ca.
About this Release:
Results are based on an online study conducted from December 10 to December 14, 2016, among 602 adult residents of Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 4.0 percentage points. Click here to view the detailed data tabulations.
For further information, please contact:
President, Insights West