A Third of British Columbians Call for Higher Speed Limit

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There is little appetite across the province, or among drivers, to bring back photo radar.

Vancouver, BC – A sizeable proportion of British Columbians feel it is time to implement a higher speed limit on the province’s highways, a new Insights West poll conducted in partnership with Black Press has found.

The online survey of a representative provincial sample also shows that a majority of residents believe that photo radar should not be brought back.

Across the province, 37% of residents (and 39% of drivers) think the speed limit on British Columbia’s highways should be higher than it is, while more than half (55%) believe it should stay the same, and just one-in-twenty (5%) want it to be lower.

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“The fascinating issue on this question is the gender gap,” said Mario Canseco, Vice President, Public Affairs at Insights West. “While half of men in BC would like to see a higher speed limit, just one-in-four women concur with this view.”

More than half of British Columbians (53%) and drivers (56%) believe the province should not bring back photo radar, which was introduced in the 1990s as a measure to curb speeding, but was abandoned in 2001.

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While almost half of residents aged 55 or older (48%) would like to see photo radar come back, support is decidedly lower among residents aged 18-to-34 (36%) and 35-to-54 (31%).

“I supported photo radar initially because when used in high-collision locations, elsewhere in the world, it has a remarkable record for reducing death and injuries,” comments Driveway Editor Keith Morgan. “It never operated that way in BC and soon became public enemy number one where it was perceived as merely a cash cow for a greedy provincial government.”

Residents were also asked about the quality of British Columbia’s road and infrastructure. More than seven-in-ten (74%) rate it as “good” (68%) or “very good” (6%), while only 22% deem it “bad” (19%) or “very bad” (3%).

Overall, only 16% of British Columbians believe that the province’s roads are “not too safe” or “not safe at all” for motorists, while four-in-five (82%) consider them “very safe” or “moderately safe.”

 

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.

About Black Press:

Black Press is home to some of the oldest, most established newspapers in B.C. and Alberta. From rural voices in Chilliwack and Quesnel, to urban voices in Greater Vancouver, Victoria and Red Deer, market by market these are the leading newspapers in their respective communities. In print and online, our urban, suburban and rural newspapers provide clients a superior blend of localized news coverage and unmatched integrated marketing solutions. We invest in relevant journalism that affects the communities we serve. And we strive to meet the marketing needs of our clients with a strategic blend of print, online and mobile marketing solutions. Founded in 1975, Black Press now publishes more than 170 titles in British Columbia, Alberta and Washington state, as well as the Honolulu (Hawaii) Star-Advertiser, Akron (Ohio) Beacon-Journal and San Francisco (Calif.) Examiner daily newspapers. The company is administered and majority owned by David H. Black of Victoria, B.C.

About this Release:

Results are based on an online study conducted from October 23 to October 27, 2013, among 838 British Columbians who are aged 18+ and are Your Insights panel members. YourInsights.ca is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age and gender. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.4 percentage points, nineteen times out of twenty. To view the detailed data tabulations, click here.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West
778-929-0490
mariocanseco@insightswest.com

Keith Morgan
Editor, Driveway
778-986-6791
keith.morgan@drivewaybc.ca

 

Photograph: djhsilver