• New Headquarters Sets the Stage for Continued Growth at Insights West February 1, 2016  It was only back in the Spring of 2012 that Insights West opened it’s doors. It’s not an uncommon startup story—a bootstrapped startup with big ideas and big aspirations poised to set the world on fire! Our humble beginnings began with Steve Mossop setting out on his own in a ...
  • Insights West acquires SmartPoint Research focus group facility – reopens as Vancouver Insights Centre October 6, 2015Acquisition ensures marketers and decision-makers still have access to Vancouver’s premier focus group facility. Vancouver, BC — Insights West is pleased to announce that it has acquired one of Vancouver’s most highly regarded focus group facilities. Originally operated by SmartPoint Research, the state-of-the-art facility has re-opened as Vancouver Insights Centre (www.vancouverinsights.com). Located ...
  • Ron Cann joins Insights West as SVP, Products and Qualitative Solutions September 8, 2015Insights West, Western Canada’s fastest growing research company adds product and qualitative research focus, appoints Ron Cann SVP, Products and Qualitative Solutions Vancouver, BC – Insights West is pleased to announce the appointment of Ron Cann as Senior Vice President, Products and Qualitative Solutions. Ron will be responsible for the growth ...
  • Are all Travellers the Same? September 1, 2015  According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians’ travel behaviour and preferences. In particular, Insights West was curious about how the declining Canadian ...
  • Super Bowl Ads: Are They Worth it? June 8, 2015Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands–often for a single $4.5M commercial that aired only once to 180 million people in North ...
  • Historic Night in Alberta June 1, 2015By Mario Canseco The recent provincial election in Alberta afforded Insights West a unique opportunity to review the sentiments of a population that had been governed by the same party for more than four decades. So, what did we learn? First, we learned that leadership can play a pivotal role in victory. Rachel ...
  • Alberta voters show they want change on economy, energy files May 7, 2015The sentiment for change was astonishingly high, 82 per cent in the final days of the campaign By Mario Canseco VANCOUVER — The victory of the New Democratic Party in this week’s Alberta election surprised many casual political observers. But voting surveys, including those conducted by Insights West, did show the party ...
  • Happy 3rd Birthday Insights West! March 2, 2015Today, we celebrate our 3rd anniversary of incorporation! I’d like to share with you our third annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong Growth. We grew our business 30% this past year, and last year we doubled our revenue from the previous ...
  • B.C. wants practicality, not partisanship, on the economy February 27, 2015Budget: Poll shows lower fees for services the biggest priority for both Liberal and NDP voters By: Mario Canseco One of the easiest ways to assess the political divide in B.C. is to ask people what they think about the performance of the provincial government on the economy. A post-budget Insights West ...
  • 2014 Dream Employer February 12, 2015By Christina Turton Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British Columbians consider to be the Dream Employers in the province and why. Insights West surveyed over 3,300 British Columbians to understand how current employers in ...