• Ten Things We Learned About Religion in British Columbia April 24, 2014 BY MARIO CANSECO In April, Insights West conducted one of the largest provincial surveys to explore the views of British Columbians on spirituality, faith, prayer and morality. Along with the usual analysis based on age, gender and regional differences, we looked into how British Columbians regis...
  • British Columbians relatively happy with health care delivery April 3, 2014 BY MARIO CANSECO Most complaints concern wait times and access to doctors, survey shows Health care has long been one of the main concerns for Canadians, usually chiselled into the top three answers when people are asked what the most important issue facing the country or their province is. ...
  • Younger, wealthier B.C. residents most likely to bypass province’s airports for U.S. March 20, 2014 BY MARIO CANSECO Southern connection: Airlines and airports here and likely to suffer as Bellingham and Seattle become more attractive options Spring break presents an ideal opportunity for British Columbians to take a holiday. It also provides a chance to take a closer look at the love-hate r...
  • Tale of two cities, Vancouver and Surrey March 6, 2014 BY MARIO CANSECO Mayor Gregor Robertson’s Vancouver, Mayor Dianne Watts’s Surrey get favourable ratings — except in a few key areas Since the 2008 victory of Gregor Robertson in Vancouver and Dianne Watts’s 2005 mayoral win in Surrey, the city councils in British Columbia’s most populous munic...
  • B.C. residents care little, know little about the Senate February 24, 2014 BY MARIO CANSECO Three-quarters can’t name a B.C. senator, most wants chamber’s abolition The last 13 months have provided plenty of opportunities for Canadians to express their dissatisfaction with the Senate. Yet, for all the discussions about entitlement and misappropriations, there has bee...
  • 'All or nothing': finding a balance between work and life February 8, 2014 BY DENISE RYAN, VANCOUVER SUN Jobs take precedence over lifestyle for majority of British Columbians, according to poll If you’re hoping that B.C.’s newly minted Family Day is going to make a significant change in the way your work-life balance teeters or totters, think again. One day, howe...
  • Our Top 13 Insights from 2013 January 2, 2014 Insights West released its 50th press release in 2013, and we have covered some pretty diverse topics—from how many of us believe in UFOs to the number of us who are addicted to smartphones.  We are pleased to share with you our compilation of our Top 13 from ’13 Insights below. 13. Research CAN ...
  • Looking Ahead: Insights West’s Mario Canseco explains the key issues for 2014 December 27, 2013 Politics BC Insights West Vice President for Public Affairs Mario Canseco has spent more than a decade in the polling industry, working with public sector and educational clients across British Columbia. As 2013 comes to a close, Mario shared his insight into where BC is headed and what stories w...
  • The 2013 Dream Employer Study December 3, 2013 Conducted by Insights West in partnership with Miles Employment Group and Business in Vancouver. When we asked British Columbians to tell us who their "Dream Employer" would be, we got a huge range of responses, with similar proportions aspiring to work for particular private sector companies, as...
  • Making environment a unique feature of B.C. politics September 13, 2013   In 2007, the environment replaced the economy and health care in public opinion as the most important issue facing British Columbia. One of the reasons for this sweeping change was the added prominence that politicians and the media gave to global warming. It was the year Al Gore won the N...
  • Dejected voters yearn for Province of Vancouver Island August 9, 2013   In 2004, I was in charge of a popular website based at the University of British Columbia that tracked public opinion all over the world. In the hours that followed the conclusion of that year’s U.S. presidential election, I received dozens of emails from Americans who lived in the so-call...
  • Creative Test Insights: Target Case Study July 31, 2013 Insights West's research showed that the majority of Western Canadians were excited about Target's entry into the Canadian retail market in the first half of 2013. The debut was promoted with a 60-second spot that aired during the Academy Awards. An anticipated entrance, a high-profile media splash....
  • Smartphone Users Expect More From Brands July 17, 2013 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What's more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights West and iamota comes the Smartphone Insights Report, ...
  • Bike-lane initiative gets thumbs up from majority, says poll July 6, 2013 When separated bike lanes were introduced in the City of Vancouver, they were greeted with mixed reactions. Cycling enthusiasts rejoiced at the possibility of having a safer way to get to work or school, or simply a new opportunity to be active. Drivers, particularly those coming to the downtown cor...
  • What Is a Facebook "Like" Worth? May 31, 2013 by Steve Mossop As published in the Spring edition of Marketline magazine, the BCAMA publication. How many times have you been in a boardroom and had someone ask,  “We have social media and mobile interactions with our brand – but what is the impact of this on our brand?”  The typical respons...
  • Meeting the Marketing Challenges of Non-Profits April 15, 2013 BCAIM Luncheon Speakers Event for April: Hearts and Smarts Maybe you missed the BC AIM Hearts and Smarts Luncheon on April 4, 2013 ... ... or maybe you wish you'd taken more detailed notes? Either way, we're pleased to offer you the opportunity to catch up. Click here for a video of the entire ...
  • A Post-Secondary Case Study April 11, 2013 Understanding the Market for Trinity Western University At Insights West, we are passionate about research and enjoy coming up with new and creative approaches to getting our clients the information they need. Trinity Western University came to Insights West with a marketing challenge. As Canada’s...
  • Sneak Peeks at Insights West's New Vancouver Office Space April 1, 2013 It's ready! On April 1st,  we moved into our new office space in Gastown! It's funky and bright, with south-facing windows from which you can actually see the sky without straining your neck. You may be surprised to learn that the Insights West team members know how to do much more than just cra...
  • Ethnic Marketing Insights March 18, 2013 On February 20th, 2013, Steve Mossop spoke to the Retail Advertising & Marketing Club of Canada (RAC). His presentation persuasively summarizes what we know about BC’s significant ethnic populations. It also showcases original research on the efforts of some of BC’s top marketers to reach out to...
  • Insights on Cross-Border Shopping in BC's Lower Mainland March 6, 2013 Insights West recently investigated the attitudes and behaviours of Lower Mainland residents when it comes to cross-border shopping trips by car to the US. Our online study, conducted January 30 – February 3, 2013, included 1,077 adults living in Metro Vancouver and the Fraser Valley. What we found ...
  • Giving Back to Our Community March 6, 2013 Steve Mossop on Charitable Giving (Appearing in the April 2013 edition of VUE, the MRIA magazine) In the process of forming Insights West, following an 18-year career managing the Western Region at Ipsos, I determined that one of the core values of our new company would be giving back to the com...
  • Cyber-Bullying in Western Canada November 6, 2012 A Darker Side of Our Technological Culture Amanda Todd’s suicide and the online harassment that led up to it shone a spotlight on the issue of cyber-bullying, not because it is a new problem, but because it is becoming more and more widespread. In the two rounds of polling Insights West and 6S M...
  • Insights West’s Innovative Approach for The Alzheimer Society of B.C. August 1, 2012 The number of charitable, not for profit organizations across Canada is increasing, and charitable organizations are facing stricter competition for their funding dollars. This is no exception for The Alzheimer Society of B.C., the only province-wide non-profit organization dedicated to helping peop...
  • Mobile Integration at Insights West July 10, 2012 I remember, several years back, listening to a presentation about Mobile marketing and the speaker had labeled the talk “The Year of Mobile”. In the intervening years, there was significant discussion on the topic area, but no substantial breakthrough on the mobile front that would help any year ac...