• Super Bowl Ads: Are They Worth it? June 8, 2015Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands–often for a single $4.5M commercial that aired only once to 180 million people in North ...
  • Historic Night in Alberta June 1, 2015By Mario Canseco The recent provincial election in Alberta afforded Insights West a unique opportunity to review the sentiments of a population that had been governed by the same party for more than four decades. So, what did we learn? First, we learned that leadership can play a pivotal role in victory. Rachel ...
  • Alberta voters show they want change on economy, energy files May 7, 2015The sentiment for change was astonishingly high, 82 per cent in the final days of the campaign By Mario Canseco VANCOUVER — The victory of the New Democratic Party in this week’s Alberta election surprised many casual political observers. But voting surveys, including those conducted by Insights West, did show the party ...
  • Happy 3rd Birthday Insights West! March 2, 2015Today, we celebrate our 3rd anniversary of incorporation! I’d like to share with you our third annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong Growth. We grew our business 30% this past year, and last year we doubled our revenue from the previous ...
  • B.C. wants practicality, not partisanship, on the economy February 27, 2015Budget: Poll shows lower fees for services the biggest priority for both Liberal and NDP voters By: Mario Canseco One of the easiest ways to assess the political divide in B.C. is to ask people what they think about the performance of the provincial government on the economy. A post-budget Insights West ...
  • 2014 Dream Employer February 12, 2015By Christina Turton Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British Columbians consider to be the Dream Employers in the province and why. Insights West surveyed over 3,300 British Columbians to understand how current employers in ...
  • Vancouver taxi riders take issue with safety, technology January 30, 2015By Mario Canseco, Vancouver Sun During the holiday season, Vancouverites require taxis more than at any other time of the year. We have holiday parties to get to, relatives and friends to visit, and a need to get to places quickly and easily. When the celebrations go well into the night, ...
  • How British Columbians View The Year Ahead January 26, 2015BCBusiness According to the Chinese zodiac, 2015 is the year of the dreaded sheep. Sheep are meek creatures, raised for slaughter—and babies born in the Year of the Sheep, goes the superstition, grow up to be followers rather than leaders. While we can’t speak to the prospects for 2015’s newborns, we ...
  • Today’s employees more willing to move on January 15, 2015Better pay and benefits, and more flexible work arrangements, are major factors that could lure your workers away By: Mario Canseco Half of B.C. residents, while not looking for a new job, would consider a new opportunity should it come up, a new survey suggests. The number of employed who said they are ...
  • What We Learned in 2014 January 15, 2015  Smartphones take over our lives, for fun and commerce – Our reliance on technology continues to grow, with almost half of British Columbians saying they used their smartphone to buy something in the past three months—and spending more time looking at these devices than a television set. While parking and ...