• Brand Reputation Insights – Case Study with BC Children’s Hospital Foundation October 28, 2016   Recently we interviewed Debora Sweeney at BC Children’s Hospital Foundation to chat about what they have learned through using our Brand Reputation Insights tool to assess their brand. IW: What is the mandate of the BC Children’s Hospital Foundation? Why do you love working for the foundation? DS: BC Children’s Hospital Foundation ...
  • Focus Group Services Continue to Expand October 3, 2016 It’s hard to believe but our very own focus group facility, Vancouver Insights Centre, has been open for almost a full year. Equally important as has having 5-star service and the best facility in the city, is making sure we have the right respondents show up for each and every focus ...
  • Presentation to the Special Committee on Electoral Reform September 30, 2016 Mario Canseco Thank you for inviting me to this session. I have worked as a public opinion researcher for the past 13 years, first as an observer and collator of publicly available surveys at the University of British Columbia, and starting in 2007, as a pollster who has conducted research in ...
  • Happy 4th Birthday Insights West! March 1, 2016 Today, we celebrate our 4th anniversary of our date of incorporation! Here’s our fourth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong growth. We grew our business by 30% this past year, which, coincidentally, is the same growth level as the previous year! ...
  • Love & Money February 15, 2016 By: Mario Canseco For years, the notion of the impossibility of finding a love partner in Metro Vancouver has been the subject of countless features and columns. Most of them have been narrow in scope, focusing on the views of one or two residents who expressed dissatisfaction with their situation, to ...
  • New Headquarters Sets the Stage for Continued Growth at Insights West February 1, 2016   It was only back in the Spring of 2012 that Insights West opened it’s doors. It’s not an uncommon startup story—a bootstrapped startup with big ideas and big aspirations poised to set the world on fire! Our humble beginnings began with Steve Mossop setting out on his own in a ...
  • Insights West acquires SmartPoint Research focus group facility – reopens as Vancouver Insights Centre October 6, 2015 Acquisition ensures marketers and decision-makers still have access to Vancouver’s premier focus group facility. Vancouver, BC — Insights West is pleased to announce that it has acquired one of Vancouver’s most highly regarded focus group facilities. Originally operated by SmartPoint Research, the state-of-the-art facility has re-opened as Vancouver Insights Centre (www.vancouverinsights.com). Located ...
  • Ron Cann joins Insights West as SVP, Products and Qualitative Solutions September 8, 2015 Insights West, Western Canada’s fastest growing research company adds product and qualitative research focus, appoints Ron Cann SVP, Products and Qualitative Solutions Vancouver, BC – Insights West is pleased to announce the appointment of Ron Cann as Senior Vice President, Products and Qualitative Solutions. Ron will be responsible for the growth ...
  • Are all Travellers the Same? September 1, 2015   According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians’ travel behaviour and preferences. In particular, Insights West was curious about how the declining Canadian ...
  • Super Bowl Ads: Are They Worth it? June 8, 2015 Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands–often for a single $4.5M commercial that aired only once to 180 million people in North ...