Insights West Blog

  • Insights West Photos of the Month - May 2013 May 14, 2013 Shared Perspectives on Office Life Here are some images that came across our screens over the past few weeks: Here is one of Steve in the early 1990's, contributed by Moira Silcox, his first boss. Steve already shows signs of being a fan of Apple products.   Lunch in Gastown: ...
  • Meeting the Marketing Challenges of Non-Profits April 15, 2013 BCAIM Luncheon Speakers Event for April: Hearts and Smarts Maybe you missed the BC AIM Hearts and Smarts Luncheon on April 4, 2013 ... ... or maybe you wish you'd taken more detailed notes? Either way, we're pleased to offer you the opportunity to catch up. Click here for a video of the entire ...
  • A Post-Secondary Case Study April 11, 2013 Understanding the Market for Trinity Western University At Insights West, we are passionate about research and enjoy coming up with new and creative approaches to getting our clients the information they need. Trinity Western University came to Insights West with a marketing challenge. As Canada’s...
  • Sneak Peeks at Insights West's New Vancouver Office Space April 1, 2013 It's ready! On April 1st,  we moved into our new office space in Gastown! It's funky and bright, with south-facing windows from which you can actually see the sky without straining your neck. You may be surprised to learn that the Insights West team members know how to do much more than just cra...
  • Ethnic Marketing Insights March 18, 2013 On February 20th, 2013, Steve Mossop spoke to the Retail Advertising & Marketing Club of Canada (RAC). His presentation persuasively summarizes what we know about BC’s significant ethnic populations. It also showcases original research on the efforts of some of BC’s top marketers to reach out to...
  • Insights on Cross-Border Shopping in BC's Lower Mainland March 6, 2013 Insights West recently investigated the attitudes and behaviours of Lower Mainland residents when it comes to cross-border shopping trips by car to the US. Our online study, conducted January 30 – February 3, 2013, included 1,077 adults living in Metro Vancouver and the Fraser Valley. What we found ...
  • Giving Back to Our Community March 6, 2013 Steve Mossop on Charitable Giving (Appearing in the April 2013 edition of VUE, the MRIA magazine) In the process of forming Insights West, following an 18-year career managing the Western Region at Ipsos, I determined that one of the core values of our new company would be giving back to the com...
  • Cyber-Bullying in Western Canada November 6, 2012 A Darker Side of Our Technological Culture Amanda Todd’s suicide and the online harassment that led up to it shone a spotlight on the issue of cyber-bullying, not because it is a new problem, but because it is becoming more and more widespread. In the two rounds of polling Insights West and 6S M...
  • Mobile Integration at Insights West July 10, 2012 I remember, several years back, listening to a presentation about Mobile marketing and the speaker had labeled the talk “The Year of Mobile”. In the intervening years, there was significant discussion on the topic area, but no substantial breakthrough on the mobile front that would help any year ach...