• Do you have an important question you’d like to ask British Columbians? June 5, 2017 Omnibus Insights is the perfect vehicle to gauge the opinions of 800 BC residents quickly, easily and accurately at a fraction of the cost of a stand-alone project. Insights West has successfully predicted 23 election outcomes using our sampling, panel and research expertise. We’ve also helped clients to craft, field and ...
  • Insights West Accurately Calls BC Election May 10, 2017   This month’s election will go down in the history books as BC’s closest provincial election in a nail-biting, electric conclusion. It was also a significant night for Insights West, because once again, it validated our approach to election polling, as we were the only research company to predict a tie ...
  • Five Things to Ponder When Looking at Polls April 10, 2017 By Mario Canseco 1) “A snapshot” A public opinion poll is not predictive of behaviour that will take place a week, a month or a year later. Pollsters track perceptions of residents on a wide range of issues every day, both for clients and the media. The adage of “a poll is ...
  • Insights West Celebrates its 5th Anniversary! March 1, 2017   Today, we celebrate our 5th anniversary of our date of incorporation! Here’s our fifth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong growth. This past year, we grew our business by nearly 30%. This growth has come primarily from gaining new accounts, from ...
  • Vancouver Insights Centre Opens BC’s Most Innovative New Focus Group Room February 9, 2017 We are excited to announce that we have recently constructed and opened a brand new focus group room that truly is one of a kind in British Columbia. Several features about our addition are unique and make us stand out: Living room style:  Our stylish couches, lounge chairs, area rug and ...
  • Top 10 Insights from 2016 January 13, 2017 Every year, Insights West publishes approximately 50 public press releases on topics as diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, housing affordability, employee satisfaction, social media trends, and many other topics. We are pleased to share with you our annual list of ...
  • Vancouver Insights Centre celebrates its first anniversary! November 17, 2016 A year ago, Insights West took ownership of one of Vancouver’s most highly regarded focus group and meeting facilities, re-branding it and re-opening it as Vancouver Insights Centre. Since then, we have conducted and hosted over 150 focus groups and have recruited over 1000 participants from our “Your Insights” panel. We’ve ...
  • Insights West Wins BCAMA Marketing Excellence Award in Public Relations November 9, 2016 In 2013, every public opinion survey predicting the outcome of the provincial election in British Columbia saw a victory for the New Democratic Party (NDP). When the results came in, and the BC Liberals again formed the government, the polling industry faced widespread distrust from the media and the general ...
  • Brand Reputation Insights – Case Study with BC Children’s Hospital Foundation October 28, 2016   Recently we interviewed Debora Sweeney at BC Children’s Hospital Foundation to chat about what they have learned through using our Brand Reputation Insights tool to assess their brand. IW: What is the mandate of the BC Children’s Hospital Foundation? Why do you love working for the foundation? DS: BC Children’s Hospital Foundation ...
  • Focus Group Services Continue to Expand October 3, 2016 It’s hard to believe but our very own focus group facility, Vancouver Insights Centre, has been open for almost a full year. Equally important as has having 5-star service and the best facility in the city, is making sure we have the right respondents show up for each and every focus ...