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Creative Test Insights is a research tool developed by Insights West that allows companies to test their creative, and get quantitative feedback against normative benchmarks.

Why Creative Test Insights?

  • Fast turnaround
  • Projectable, quantifiable data
  • Normative database
  • Multi-mode (TV, print, radio, online, concept tests/positioning)
  • Local and recent norms
  • Cost effective
  • Customizable
  • Add-on tools

What is Creative Test Insights?

Creative Test Insights is a research tool developed by Insights West that allows companies to test their creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks.

  • 5-7 minute survey
  • Sample size of n=500 or n=250
  • Creative Test Insights measures:
    • Awareness
    • Ad diagnostics
    • Likes/dislikes
    • Brand impact
    • Demographics

What do we get, and how much does Creative Test Insights Cost?

  • n=500: $13,000
  • n=250: $10,000
  • PowerPoint Executive Summary of results (~20 slides)
  • Detailed tables
  • Open-ended verbatims & analysis
  • Comparisons against our normative database

Insights West is a progressive, Western-based full service marketing research company with a passion for strategic thinking, client service and innovation.

Please contact us for more information on Creative Test Insights:

Allan Dawe, Director
Tel: 604.787.0143
E: allandawe@insightswest.com