Creative Test Insights
Insights West developed Creative Test Insights to let companies test their creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmark in a fast, flexible, affordable way. Read more »
Charitable Giving Insights
This syndicated study looks at key behaviours and attitudes among the general BC public, including awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving. Read more »
Brand Digital Insights
Insights West has launched a cool new research tool we call “Brand Digital Insights,” developed to help organizations assess both performance and interplay on these critical dimensions:
- Brand familiarity and perceptions of the brand on numerous corporate attributes;
- Reach, impact, and performance of individual ads or campaigns;
- Evaluation of ads on simple diagnostic dimensions;
- Consumers’ engagement level with the brand within the digital universe;
- Performance analysis against competitors, with our normative database of 50 brands. Read more »
Video Insights
The widespread adoption of digital photography and video by consumers has opened up new opportunities for market researchers. At Insights West, we’ve optimized our YourInsights.ca panel to take advantage of this valuable communications vehicle. It’s another way of enriching our understanding of consumers. Read more »