Our experience covers a broad range of industry sectors, research methodologies, techniques and solutions, guaranteeing that we can design and execute the optimal research solution.

No project is too big or too small, and it is rare that we come across an approach that we haven’t encountered before. Still, we are always on the lookout for new applications and methodological approaches that we can add to our toolbox.

 

Industry Sectors:

• Advertising/Communications
• Insurance
• Associations
• Airports/Airlines
• Lotteries and Gaming
• Beverages
• Media
• Consumer Packaged Goods
• Medical/Pharmaceutical
• Consumer Electronics/Gaming
• Non-Profit Organizations
• Crown Corporations
• Real Estate Development
• Durable Goods
• Education
• Restaurants/Hospitality
• Energy
• Retail
• Entertainment/Events
• Telecommunications
• Technology
• Financial Services
• Tourism
• Travel
• Government
• Urban Transportation
• Information Technology

Methodologies/Techniques:

• Online
• Mobile
• Telephone
• Mail
• In-Person
• Mixed Methodologies
• Focus Groups/Mini-Groups
• Depth/Executive Interviews
• Online Chats/Forums
• Ethnography/Shop-Alongs
• Omnibus
Custom Panels
• Brand/Perceptual Maps
• Max-Diff/Paired Choice
• Highlighter Tool
• Modelling
• Forecasting
• Norms/Indices
• Driver Analysis
• Discrete Choice
• Segmentation
• Ad Tracking
• Product/Packaging Testing
• Tracking
• Concept/Positioning Testing
• Employee Satisfaction/ Engagement
• Website Testing/Evaluation
• Creative Testing
• Market/Brand Tracking
• Brand Image & Development
• New Product Development
• Customer Satisfaction/Loyalty
• Pricing Optimization
• Process Evaluation/ Streamlining
• Corporate/Brand Image
• Media Usage
• Voting/Public Policy
• Usage and Attitude

Target Groups:

• Business-to-Business
Ethnic/New Canadians
• Youth Culture