Category: Blog

Five Things to Ponder When Looking at Polls

By Mario Canseco 1) “A snapshot” A public opinion poll is not predictive of behaviour that will take place a week, a month or a year later. Pollsters track perceptions of residents on a wide range of issues every day, both... Read more

Insights West Celebrates its 5th Anniversary!

  Today, we celebrate our 5th anniversary of our date of incorporation! Here’s our fifth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong growth. This past year, we grew... Read more

Vancouver Insights Centre Opens BC’s Most Innovative New Focus Group Room

We are excited to announce that we have recently constructed and opened a brand new focus group room that truly is one of a kind in British Columbia. Several features about our addition are unique and make us stand... Read more

Top 10 Insights from 2016

Every year, Insights West publishes approximately 50 public press releases on topics as diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, housing affordability, employee satisfaction, social media trends, and many other topics.... Read more

Insights West Wins BCAMA Marketing Excellence Award in Public Relations

In 2013, every public opinion survey predicting the outcome of the provincial election in British Columbia saw a victory for the New Democratic Party (NDP). When the results came in, and the BC Liberals again formed the government, the... Read more

Brand Reputation Insights – Case Study with BC Children’s Hospital Foundation

  Recently we interviewed Debora Sweeney at BC Children’s Hospital Foundation to chat about what they have learned through using our Brand Reputation Insights tool to assess their brand. IW: What... Read more

Focus Group Services Continue to Expand

It’s hard to believe but our very own focus group facility, Vancouver Insights Centre, has been open for almost a full year. Equally important as has having 5-star service and the best facility in the city, is making... Read more

Presentation to the Special Committee on Electoral Reform

Mario Canseco Thank you for inviting me to this session. I have worked as a public opinion researcher for the past 13 years, first as an observer and collator of publicly available surveys at the University of British Columbia, and... Read more

Happy 4th Birthday Insights West!

Today, we celebrate our 4th anniversary of our date of incorporation! Here’s our fourth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong growth. We grew our business by... Read more

Love & Money

By: Mario Canseco For years, the notion of the impossibility of finding a love partner in Metro Vancouver has been the subject of countless features and columns. Most of them have been narrow in scope, focusing on the views of... Read more

New Headquarters Sets the Stage for Continued Growth at Insights West

  It was only back in the Spring of 2012 that Insights West opened it’s doors. It’s not an uncommon startup story—a bootstrapped startup with big ideas and big aspirations poised to set the world on fire! Our humble beginnings... Read more

Insights West acquires SmartPoint Research focus group facility – reopens as Vancouver Insights Centre

Acquisition ensures marketers and decision-makers still have access to Vancouver's premier focus group facility. Vancouver, BC — Insights West is pleased to announce that it has acquired one of Vancouver's most highly regarded focus group facilities. Originally operated by SmartPoint... Read more

Ron Cann joins Insights West as SVP, Products and Qualitative Solutions

Insights West, Western Canada’s fastest growing research company adds product and qualitative research focus, appoints Ron Cann SVP, Products and Qualitative Solutions Vancouver, BC - Insights West is pleased to announce the appointment of Ron Cann as Senior Vice President,... Read more

Are all Travellers the Same?

  According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians' travel behaviour and preferences.... Read more

Super Bowl Ads: Are They Worth it?

Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands--often for a single $4.5M... Read more

Historic Night in Alberta

By Mario Canseco The recent provincial election in Alberta afforded Insights West a unique opportunity to review the sentiments of a population that had been governed by the same party for more than four decades. So, what did we learn? First, we... Read more

Alberta voters show they want change on economy, energy files

The sentiment for change was astonishingly high, 82 per cent in the final days of the campaign By Mario Canseco VANCOUVER — The victory of the New Democratic Party in this week’s Alberta election surprised many casual political observers. But voting... Read more

Happy 3rd Birthday Insights West!

Today, we celebrate our 3rd anniversary of incorporation! I’d like to share with you our third annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. Read more

B.C. wants practicality, not partisanship, on the economy

Budget: Poll shows lower fees for services the biggest priority for both Liberal and NDP voters By: Mario Canseco One of the easiest ways to assess the political divide in B.C. is to ask people what they think about the performance... Read more

2014 Dream Employer

  Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British Columbians consider to be the Dream Employers in the province and why.... Read more