Our company has a strong set of values that is inspired by its people. These values are what drive us to get up and come to work every day, and to deliver the best marketing research in Western Canada. These values include:

Entrepreneurial Spirit And Can-do Attitude

We have a business-minded approach to our work that encourages risk-taking and motivates staff to try new things. At Insights West, we are constantly looking for new opportunities and approaches, new ways of doing business, and new ways of communicating and delivering results. We approach each problem with the idea that anything is possible if we remain flexible, open-minded, and creative in our approaches.

Doing the Right Thing–ALL the time

Our reputation is everything, and we have spent our entire careers building up our reputation for honesty and integrity in all that we do. We strive to do the right thing ALL the time, whether it be for clients, staff, stakeholders, respondents, or the community in which we live. We also believe we are fortunate in our lives to be able to experience everything that we do. That’s why 5% of our profits are designated to the charities we support, it’s why we launched our Charitable Giving Insights product, and why we dedicate time to supporting local business associations, and assisting in local, worthwhile causes.


We believe that innovation is critical to the future of marketing research, and we want to be at the forefront of developing innovative approaches, methodologies, and ways in delivering results. From our Creative Test Insights, our Corporate Brand Reputation product, our interesting and thought-provoking publicly released polls, to the way we manage our panel, we are constantly striving to do things differently, to do things better!

Passionate and Competitive

Each one of our senior employees is a life-long researcher who is passionate about the trade, and lives and breathes the industry. We love to win, and we will go above and beyond with our clients to ensure that we are the best, that we always put our best foot forward on every proposal, every touchpoint of communication, and every deliverable.

Fun & Celebration

At Insights West, we take the time to have fun. Whether it’s celebrating successes of our people, press-releasing fun and interesting survey results, celebrating with Friday afternoon cocktails (or any day of the week for that matter!), practical jokes in the office, or bottling our own signature beer, our group is a fun-loving culture that people want to be a part of.