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As Senior Research Manager, Daile MacDonald is responsible for collaborating and executing on all stages of research, from project design and management through analysis and presentation of study findings.

Daile has several years of experience working in the market research industry. Prior to working for Insights West, Daile was a research manager at Ipsos Reid where she managed a wide variety of projects including the Inter@ctive Reid Report, a syndicated study exploring Canadians’ use and relationship with technology. She’s a generalist in that she’s had plenty of experience working with a range of methodologies in various industry sectors, but what particularly appeals to the researcher in Daile is delving into particular demographic cultural groups such as teens or specific ethnic groups.

Daile has a Bachelor of Sociology from the University of British Columbia and Marketing Communications Diploma from the British Columbia Institute of Technology. She is a native of BC, recently transplanted to Calgary with her partner Nathan, and is gradually getting used to “real” Canadian winters. A bit of a foodie, Daile is an excellent person to talk to if you’re looking for a new place to eat out.