December 27, 2013
Insights West Vice President for Public Affairs Mario Canseco has spent more than a decade in the polling industry, working with public sector and educational clients across British Columbia. As 2013 comes to a close, Mario... Read more
December 23, 2013
More than half of those who will donate to charity will do so because it’s Christmas.
Vancouver, BC – Many British Columbians will make a significant contribution to charitable causes in the weeks leading up to the end of 2013,... Read more
December 3, 2013
Conducted by Insights West in partnership with Miles Employment Group and Business in Vancouver.
When we asked British Columbians to tell us who their "Dream Employer" would be, we got a huge range of responses, with... Read more
September 13, 2013
In 2007, the environment replaced the economy and health care in public opinion as the most important issue facing British Columbia. One of the reasons for this sweeping change was the added prominence that politicians and the media gave... Read more
August 9, 2013
In 2004, I was in charge of a popular website based at the University of British Columbia that tracked public opinion all over the world. In the hours that followed the conclusion of that year’s U.S. presidential election, I... Read more
July 17, 2013
Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What's more, 79% expect a good mobile experience from the brands they trust.
Fresh from Insights... Read more
July 6, 2013
When separated bike lanes were introduced in the City of Vancouver, they were greeted with mixed reactions. Cycling enthusiasts rejoiced at the possibility of having a safer way to get to work or school, or simply a new opportunity... Read more
April 15, 2013
BCAIM Luncheon Speakers Event for April: Hearts and Smarts
Maybe you missed the BC AIM Hearts and Smarts Luncheon on April 4, 2013 ...
... or maybe you wish you'd taken more detailed notes? Either way, we're pleased to offer you... Read more
April 11, 2013
Understanding the Market for Trinity Western University
At Insights West, we are passionate about research and enjoy coming
up with new and creative approaches to getting our clients the information they need. Trinity Western University came to Insights West... Read more
April 1, 2013
On April 1st, we moved into our new office space in Gastown! It's funky and bright, with south-facing windows from which you can actually see the sky without straining your neck.
You may be surprised to learn that the... Read more
March 18, 2013
On February 20th, 2013, Steve Mossop spoke to the Retail Advertising & Marketing Club of Canada (RAC). His presentation persuasively summarizes what we know about BC’s significant ethnic populations. It also showcases original research on the efforts... Read more
March 6, 2013
Insights West recently investigated the attitudes and behaviours of Lower Mainland residents when it comes to cross-border shopping trips by car to the US. Our online study, conducted January 30 – February 3, 2013, included 1,077 adults living in... Read more
March 6, 2013
Steve Mossop on Charitable Giving
(Appearing in the April 2013 edition of VUE, the MRIA magazine)
In the process of forming Insights West, following an 18-year career managing the Western Region at Ipsos, I determined that one of the... Read more