We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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Divisive Election Leaves British Columbians Pondering Options

May 10, 2017

Balanced budgets, a ministry for mental health and addictions and a ban on grizzly bear trophy hunting are the most popular campaign promises.

Vancouver, BC – The extremely close provincial... More

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Outcome Uncertain as a Divided British Columbia Prepares to Vote

May 8, 2017

Weaver is the best rated leader, Clark preferred on finances and Horgan still ahead on health care, education and housing.

Vancouver, BC – Age, gender and regional differences have pushed... More

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British Columbians Split on Government’s Economic Record

May 4, 2017

More than a third think the BC NDP would do worse than the BC Liberals on job creation.

Vancouver, BC – Research conducted by Insights West for CTV Vancouver reviewed... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

ESI

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

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Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

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Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

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Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

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Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

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Recent Blog Posts

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Insights West Accurately Calls BC Election

May 10, 2017

 

Last night’s election will go down in the history books as BC’s closest provincial election in a nail-biting, electric conclusion that is... More

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Five Things to Ponder When Looking at Polls

April 10, 2017

By Mario Canseco

1) “A snapshot”

A public opinion poll is not predictive of behaviour that will take place a week, a month or a year later. Pollsters track perceptions of... More