We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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B.C. Kids at Risk from Second-Hand Child Car Seats and Installation Mistakes

February 23, 2017

Only one-in-four drivers have had their child car seat checked by a certified expert.

Burnaby, BC – A new BCAA survey reveals many parents in British Columbia take risks when... More

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Most Canadians Still Happy After Four Years Without the Penny

February 21, 2017

Getting rid of the nickel is not a popular idea among Baby Boomers and Generation X, but Millennials are divided.

Vancouver, BC – Most Canadians are happy with the disappearance... More

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Four-in-Five Canadians Support Legislation to Ban Trophy Hunting

February 15, 2017

The level of rejection to hunting animals for sport is higher among Aboriginal Canadians.

Vancouver, BC – Most Canadians believe it is time to end the practice of hunting animals... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

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Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

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Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

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Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

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Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

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Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

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Recent Blog Posts

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Vancouver Insights Centre Opens BC’s Most Innovative New Focus Group Room

February 9, 2017

We are excited to announce that we have recently constructed and opened a brand new focus group room that truly is one of a kind in British Columbia. Several... More

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Top 10 Insights from 2016

January 13, 2017

Every year, Insights West publishes approximately 50 public press releases on topics as diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, housing... More