A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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Support for No Surges in Metro Vancouver Transit Plebiscite

February 20, 2015

Drivers, middle-income earners and residents who live south of the Fraser River are the least likely to vote Yes.

Vancouver, BC – A majority of Metro Vancouver residents are currently... More

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Western Canadians Are Heavily Involved in Helping Charities

February 17, 2015

Three-in-ten donors in British Columbia and Alberta will be unable to claim any of their donations in a tax return.

Vancouver, BC – A new Insights West syndicated study— More

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Chinese in Metro Vancouver Heavier Digital Media Users

February 12, 2015

Most Chinese residents in Metro Vancouver heavily use digital media; both English and Chinese-language media are often used by this growing target market.

Vancouver, BC – A brief look at... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Digital Insights

Brings brand reputation, ad tracking and digital interactions together and allows organizations to assess both performance and interplay on these critical dimensions relative to competitors and a growing normative database of relevant brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

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Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

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Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Recent Blog Posts

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2014 Dream Employer

February 12, 2015

By Christina Turton

Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British... More

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Vancouver taxi riders take issue with safety, technology

January 30, 2015

By Mario Canseco, Vancouver Sun

During the holiday season, Vancouverites require taxis more than at any other time of the year. We have holiday parties to get to, relatives and... More