A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - BC Parliament Building by Jonathan Miske

Education and Accountability Among Worst Files for BC Government

May 26, 2015

The provincial government has not recovered lost ground on the economy, accountability and energy.

Vancouver, BC – The fourth Insights West “BC Government Report Card” conducted in partnership with Business... More

PR Image - Ottawa - Parliament House of Commons - Government Side by A Yee

Conservative support collapsing in B.C. battleground ridings

May 21, 2015

Insights West and Dogwood Initiative release first wave of pre-election polling

Burnaby, BC – Fresh polling conducted by Insights West for citizen group Dogwood Initiative reveals dramatic shifts in key... More

PR Image - Parliament Hill by David Russo-001

Federal Conservatives Drop, NDP and Liberals Gain in British Columbia

May 13, 2015

Residents give the federal government low ratings on the environment, accountability and poverty.

Vancouver, BC – The Conservative Party has lost support since the last federal election in British Columbia,... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Charitable Giving Photo

Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts

Blog Image - Rachel Notley by Dave Cournoyer

Alberta voters show they want change on economy, energy files

May 7, 2015

The sentiment for change was astonishingly high, 82 per cent in the final days of the campaign

By Mario Canseco

VANCOUVER — The victory of the New Democratic Party in this... More

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Happy 3rd Birthday Insights West!

March 2, 2015

Today, we celebrate our 3rd anniversary of incorporation! I’d like to share with you our third annual “Top 10 Accomplishments”... More