We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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One Third of British Columbians Leave No Tip for Bad Service

March 16, 2017

Good service at a sit-down restaurant bumps most tips in the province to the 15% to 19% threshold.

Vancouver, BC – A third of British Columbians refuse to tip at... More

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Housing and Jobs Are Key Election Issues for BC’s Post-Secondary Students

March 8, 2017

No party has a decisive advantage when it comes to representing the “views and interests” of post-secondary students.

Vancouver, BC – Post-secondary students in British Columbia are primarily concerned with... More

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Four-in-five “Visible Minority” British Columbians Have Experienced Discrimination or Racism

March 6, 2017

A majority of residents think immigration levels should either increase or stay at the current levels.

Vancouver, B.C. – Despite support for multiculturalism by the vast majority of British Columbians,... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

ESI

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Alumni

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

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Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

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Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

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Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

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Recent Blog Posts

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Insights West Celebrates its 5th Anniversary!

March 1, 2017

 

Today, we celebrate our 5th anniversary of our date of incorporation! Here’s our fifth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year.

More

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Vancouver Insights Centre Opens BC’s Most Innovative New Focus Group Room

February 9, 2017

We are excited to announce that we have recently constructed and opened a brand new focus group room that truly is one of a kind in British Columbia. Several... More