We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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Nurses, Doctors and Scientists Are Canada’s Most Respected Professionals

June 15, 2017

Only one-in-four Canadians have a positive opinion of politicians.

Vancouver, BC – For the second year in a row, nurses are the most respected professionals in the country, a new... More

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Half of Albertans Do Not Tip At All After Bad Restaurant Service

June 6, 2017

For “average” service at a sit-down establishment, most residents would tip 10% to 14%.

Calgary, AB – Half of Albertans say there are circumstances in which food servers should not... More

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Most British Columbians Want Greens to Support NDP in Legislature

May 26, 2017

Three-in-five residents think a referendum is needed before changing the province’s electoral system.

Vancouver, BC – A majority of British Columbians would like to see the BC Green Party supporting... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

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Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

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Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

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Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

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Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

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Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

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Recent Blog Posts

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Do you have an important question you’d like to ask British Columbians?

June 5, 2017

Omnibus Insights is the perfect vehicle to gauge the opinions of 800 BC residents quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Insights West... More

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Insights West Accurately Calls BC Election

May 10, 2017

 

This month’s election will go down in the history books as BC’s closest provincial election in a nail-biting, electric conclusion. It was... More