A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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Brands Find it Hard to Get in on the Social Media Conversation

May 19, 2016

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands.

Vancouver, BC – Insights West released... More

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Alberta Scores High on Education, Low on Economy and Jobs

May 12, 2016

Small business tax reduction and new political fundraising rules praised by most residents.

Calgary, AB – A year after the provincial election won by the New Democratic Party (NDP), the... More

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Concerns Over Housing and Poverty Intensify in British Columbia

May 10, 2016

No file or decision taken by the provincial government is seen positively by half of residents.

Vancouver, BC – With the next provincial election scheduled to take place in less... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

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Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

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Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts

IW 4th Anniversary

Happy 4th Birthday Insights West!

March 1, 2016

Today, we celebrate our 4th anniversary of our date of incorporation! Here’s our fourth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year.

More

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Love & Money

February 15, 2016

By: Mario Canseco

For years, the notion of the impossibility of finding a love partner in Metro Vancouver has been the subject of countless features and columns. Most of them... More