A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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Metro Vancouver’s Multicultural Voters Gravitate Towards Liberals

October 7, 2015

Voters of East Asian, South Asian and South East Asian descent regard Justin Trudeau as the best option for Prime Minister.

Vancouver, BC – Metro Vancouver’s multicultural population is looking... More

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British Columbians and Albertans Condemn Trophy Hunting

October 5, 2015

Residents of the two provinces hold differing views on rodeos, zoos and aquariums.

Vancouver, BC – British Columbians and Albertans are equally dismayed by trophy hunting, a new Insights West... More

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Users and Non-Users Across Canada Support Marijuana Legalization

October 1, 2015

More than half of those who have never tried cannabis are in favour of legalization, and regard it as a good revenue generator for governments.

Vancouver, BC – Most Canadians... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts

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Insights West acquires SmartPoint Research focus group facility – reopens as Vancouver Insights Centre

October 6, 2015

Acquisition ensures marketers and decision-makers still have access to Vancouver's premier focus group facility.

Vancouver, BC — Insights West is pleased to announce that it has acquired one of Vancouver's... More


Ron Cann joins Insights West as SVP, Products and Qualitative Solutions

September 8, 2015

Insights West, Western Canada’s fastest growing research company adds product and qualitative research focus, appoints Ron Cann SVP, Products and Qualitative Solutions

Vancouver, BC - Insights West is pleased to... More