Brings brand reputation, ad tracking and digital interactions together and allows organizations to assess both performance and interplay on these critical dimensions relative to competitors and a growing normative database of relevant brands.
Latest News & Press
July 21, 2014
Half of all residents would keep “Wild Rose Country” on the plates.
Calgary, AB – Most Albertans are rejecting the notion of new provincial license plates, a new Insights West... More
Researchers with passion
The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.
True to our values
Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.
Western Canadian panel
On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.
We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:
- Brand Digital Insights
- Creative Test Insights
- Employee Satisfaction Insights
- Video Insights
- Alumni Engagement Insights
- Charitable Giving Insights
Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.
Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.
Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.
Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.
A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.
Recent Blog Posts
July 10, 2014
A New Kitchen is Top of the List for a Third of Home Owners in B.C.
BY MARIO CANSECO
Summer is usually a great time to launch home renovation projects. The... More