A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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BC’s Leisure Travellers Choose Stanley Park and Tofino as Best Places

June 29, 2015

BC leisure travellers are more likely to say they are considering a trip within their home province in the next year.

Vancouver, BC – Two landmarks are selected by British... More

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Alberta’s Leisure Travellers Vote Banff National Park As Best Place

June 29, 2015

Seven-in-ten Alberta leisure travellers (70%) plan to travel within Alberta in the next 12 months.

Calgary, AB – When asked about the “Best Places” in their province, Alberta leisure travellers... More

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Majorities in BC and Alberta Support Mandatory Vaccinations for Children

June 9, 2015

Most residents do not believe there is a link between childhood vaccinations and the development of autism.

Vancouver, BC – Most people in British Columbia and Alberta favour ensuring that... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts

Super Bowl Ads

Super Bowl Ads: Are They Worth it?

June 8, 2015

Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year,... More

Blog Image - NDP Leader Rachel Notley bu Dave Cournoyer

Historic Night in Alberta

June 1, 2015

By Mario Canseco

The recent provincial election in Alberta afforded Insights West a unique opportunity to review the sentiments of a population that had been governed by the same party... More