A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - Wild Rose by normalityrelief

Albertans Decry Changes to Provincial License Plates

July 21, 2014

Half of all residents would keep “Wild Rose Country” on the plates.

Calgary, AB – Most Albertans are rejecting the notion of new provincial license plates, a new Insights West... More

PR Image - Monarchy by jpitha

BC and Alberta Would Pick William as Next Monarch

July 14, 2014

A third of British Columbians and one-in-four Albertans would like Canada to have an elected head of state.

Vancouver, BC – Residents of British Columbia and Alberta would like to... More

PR Image - Norhtern Gateway by  Sam Beebe

Half of British Columbians Oppose Northern Gateway

July 2, 2014

In a purported province-wide referendum, almost half of the province’s residents would say “No” to the project.

Vancouver, BC – Public support for the Northern Gateway Pipeline has dropped in... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Digital Insights

Brings brand reputation, ad tracking and digital interactions together and allows organizations to assess both performance and interplay on these critical dimensions relative to competitors and a growing normative database of relevant brands.


Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Charitable Giving Photo

Recent Blog Posts

Blog Image - Renovations by Mikhail Golub

Home Owners Want new Kitchens, Bathrooms as Renovations Boom

July 10, 2014

A New Kitchen is Top of the List for a Third of Home Owners in B.C.


Summer is usually a great time to launch home renovation projects. The... More

Blog Image - Smartphones by Abdallah Foteih

Smartphones More Pervasive than Ever

June 27, 2014

Gone are the days when a popular excuse to postpone tasks was that your smartphone lacked the proper software to read a particular document.


Just a few years... More