A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - Donald Trump by Gage Skidmore

Canadians Wary of Donald Trump Becoming U.S. President

August 31, 2015

A majority of residents think a Hillary Clinton presidency would be “very good” or “good” for Canada.

Vancouver, BC – While the next United States Presidential election is still more... More

PR Image - Centre Block by Tony Webster

Federal Conservative Party Remains Dominant in Alberta

August 26, 2015

Most residents say they would be “very upset” if the New Democrats or the Liberals form the government in Ottawa.

Calgary, AB – The governing Conservative Party maintains a sizeable... More

PR Image - Thomas Mulcair by Laurel L. Russwurm

British Columbians Moving Away from Conservatives in Canadian Campaign

August 25, 2015

Most residents approve of Thomas Mulcair, Elizabeth May and Justin Trudeau, but only 28% satisfied with Stephen Harper.

Vancouver, BC – The early days of the 2015 federal election campaign... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

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Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Alumni

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts

Canadian Travel Segmentation

Are all Travellers the Same?

September 1, 2015

 

According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was... More

Super Bowl Ads

Super Bowl Ads: Are They Worth it?

June 8, 2015

Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year,... More