A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - Watering by Alan Levine

Most British Columbians Are Taking Steps to Conserve Water

July 29, 2015

But two-in-five report seeing someone in their neighbourhood watering the lawn after the restrictions came into place.

Vancouver, BC – Many British Columbians claim to be acting to conserve water... More

PR Image - Calgary Stampede by Wilson Hui

Weak Dollar is Negatively Affecting Canadian Leisure Travellers

July 23, 2015

Most travellers cite nature and culture as their main influences when choosing a destination.

Vancouver, BC – The weak state of the loonie is making many Canadian leisure travellers reassess... More

PR Image - English Bay by McKay Savage

Tight Election Races Threaten Conservative Incumbents in BC

July 10, 2015

Vancouver, BC – Riding-level polling conducted by Insights West on behalf of citizen group Dogwood Initiative shows the federal Conservative Party at risk of losing three key Vancouver-area MPs... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

Sell Sheet Image - Brand Digital Insights

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Charitable Giving Photo

Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

Asian woman stretching

Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts

Super Bowl Ads

Super Bowl Ads: Are They Worth it?

June 8, 2015

Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year,... More

Blog Image - NDP Leader Rachel Notley bu Dave Cournoyer

Historic Night in Alberta

June 1, 2015

By Mario Canseco

The recent provincial election in Alberta afforded Insights West a unique opportunity to review the sentiments of a population that had been governed by the same party... More