We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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Canadians Employed Full-Time Struggling with Work-Life Balance

April 20, 2017

France’s proposal to allow employees to “disconnect” on evenings and weekends is supported by four-in-five Canadians who are working full-time.

Vancouver, BC – A majority of Canadians who are working... More

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Clark Drops, Horgan Stable, Weaver Surges in British Columbia

April 10, 2017

Green Party leader gains points on approval and momentum, but the BC Liberals and BC NDP dominate on issues.

Vancouver, BC – Fewer British Columbians are satisfied with the performance... More

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Canadian Economy Viewed Favourably, But Regional Disparities Persist

April 7, 2017

Seven-in-ten Canadians expect to pay more for groceries and gasoline in the next six months.

Vancouver, BC – While most Canadians believe the national economy is currently in good shape,... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

ESI

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Alumni

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

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Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

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Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

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Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

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Recent Blog Posts

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Five Things to Ponder When Looking at Polls

April 10, 2017

By Mario Canseco

1) “A snapshot”

A public opinion poll is not predictive of behaviour that will take place a week, a month or a year later. Pollsters track perceptions of... More

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Insights West Celebrates its 5th Anniversary!

March 1, 2017

 

Today, we celebrate our 5th anniversary of our date of incorporation! Here’s our fifth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year.

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