We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

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Majority of BC’s “Sandwich Generation” Indicate Challenges Juggling Care for Kids & Parents

January 18, 2017

Burnaby, BC – A new province-wide poll conducted by Insights West reveals 9 in 10 British Columbians who form part of the “sandwich generation” report they are experiencing a... More

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Metro Vancouver’s management class could be leaving in droves

January 12, 2017

A large percentage of Metro Vancouver homeowners are considering cashing out their real estate gains and moving to more affordable markets—both in the Lower Mainland and elsewhere. These and... More

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New survey shows British Columbians back travelling after weak dollar and high living costs kept them grounded for a few years

January 6, 2017

Burnaby, BC – A new BCAA survey shows that, after staying home for a few years, British Columbians are venturing outside of the province and travelling again with longer... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

ESI

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

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Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

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Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

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Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

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Recent Blog Posts

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Top 10 Insights from 2016

January 13, 2017

Every year, Insights West publishes approximately 50 public press releases on topics as diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, housing... More

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Brand Reputation Insights – Case Study with BC Children’s Hospital Foundation

October 28, 2016

 

Recently we interviewed Debora Sweeney at BC Children’s Hospital Foundation to chat about what they have learned through using our More