A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - Super Bowl XLIX by Mike Morris

British Columbians Ready for Super Bowl, Want Seattle to Win

January 29, 2015

One-in-five residents describe themselves as “hardcore” or “regular” fans of the Seahawks.

Vancouver, BC – This Sunday’s Super Bowl will capture the attention of a large proportion of British Columbians,... More

PR Image - AB PST : Oil by Nelson de Witt

Albertans Overwhelmingly Reject a Provincial Sales Tax

January 28, 2015

More than a third of residents say the economic conditions are poor, but most expect the price of oil to recover.

Calgary, AB – The economic uncertainty provoked by the... More

PR Image - Bad Bosses by Matt Brown

Two Thirds of British Columbians Have Dealt with a “Terrible Boss”

January 27, 2015

Most current bosses or managers are rated favourably, but many residents recall facing stubbornness, arrogance and even sexual harassment at the workplace.

Vancouver, BC – The second annual “Dream Employer”... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Digital Insights

Brings brand reputation, ad tracking and digital interactions together and allows organizations to assess both performance and interplay on these critical dimensions relative to competitors and a growing normative database of relevant brands.


Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


2014 Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Charitable Giving Photo

Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Recent Blog Posts

Blog Image - 2014 Findings by Jason Howie

What We Learned in 2014

January 15, 2015


Smartphones take over our lives, for fun and commerce – Our reliance on technology continues to grow, with almost half of British Columbians saying they used their smartphone to... More

Ripe Rides Infographic Image

Vancouver is Ripe for New Transportation Options

January 13, 2015


Insights West conducted a second wave of research for Ripe Rides, looking at the experiences of Metro Vancouverites during the month of December 2014. Click here to access... More