A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - Hospital Bed by Lars Plougmann

Majority in BC Favour Shifting Health Investments from Acute to Home and Community Care

April 27, 2015

Insights West Poll Reveals 62% of BC Residents Want More Focus on Long-Term Care and Caring for Chronically Ill Elderly

Burnaby, BC – A province-wide poll conducted by Insights West... More

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Almost Half of Canadians Rooting for Montreal in Stanley Cup Run

April 16, 2015

The Maple Leafs are regarded as the most hated team in Canada, while the Oilers have the smallest fan base.

Vancouver, BC – As the National Hockey League (NHL) postseason... More

PR Image - Legislature Night by Kurt Bauschardt

Albertans Expect Negative Effect from Budget on Households, Cities

April 1, 2015

Most residents believe the province should avoid holding an early provincial election this year.

Calgary, AB – Albertans are deeply distraught by the latest provincial budget, with a majority believing... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

Asian woman stretching

Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts

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Happy 3rd Birthday Insights West!

March 2, 2015

Today, we celebrate our 3rd anniversary of incorporation! I’d like to share with you our third annual “Top 10 Accomplishments”... More

Blog Image - The Legislative Building by Jeff Turner

B.C. wants practicality, not partisanship, on the economy

February 27, 2015

Budget: Poll shows lower fees for services the biggest priority for both Liberal and NDP voters

By: Mario Canseco

One of the easiest ways to assess the political divide in B.C.... More