A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - Teacher Strike Aug 2014 by BarbaraLN

British Columbians Not Swayed by $40-a-day Offer for Parents

August 14, 2014

Most residents continue to support the BCTF and not the provincial government in the lingering contract dispute.

Vancouver, BC – With the scheduled start of the school year less than... More

PR Image - BC Day by Brent Eades

Terry Fox is the Most Admired British Columbian

August 1, 2014

Campbell and Clark tied as worst heads of government since 1986.

Vancouver, BC – As British Columbians get ready to observe BC Day, a new Insights West poll has found... More

PR Image - Heritage Day by Aaron Holmes

Albertans Still Keep Fond Feelings Towards Ralph Klein

August 1, 2014

Two thirds of residents say their views are different from the rest of Canada.

Calgary, AB – As Alberta prepares to celebrate Heritage Day, a new Insights West poll has... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Digital Insights

Brings brand reputation, ad tracking and digital interactions together and allows organizations to assess both performance and interplay on these critical dimensions relative to competitors and a growing normative database of relevant brands.

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Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

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Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

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Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

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Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

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Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

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Recent Blog Posts

Blog Image - Renovations by Mikhail Golub

Home Owners Want new Kitchens, Bathrooms as Renovations Boom

July 10, 2014

A New Kitchen is Top of the List for a Third of Home Owners in B.C.

BY MARIO CANSECO

Summer is usually a great time to launch home renovation projects. The... More

Blog Image - Smartphones by Abdallah Foteih

Smartphones More Pervasive than Ever

June 27, 2014

Gone are the days when a popular excuse to postpone tasks was that your smartphone lacked the proper software to read a particular document.

BY MARIO CANSECO

Just a few years... More