A progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

PR Image - Hillary Clinton by Gage Skidmore

Two Thirds of Canadians Worried About Trump Victory

February 1, 2016

More than half of Canadians believe Hillary Clinton would be a “good” U.S. President for Canada.

Vancouver, BC – As voters in Iowa prepare to participate in the first caucus... More

PR Image - Massey Tunnel by Taylor

Half of Metro Vancouverites Support Proposed Massey Bridge

January 27, 2016

Seven-in-ten residents are opposed to increasing property taxes to help fund transit projects.

Vancouver, BC – The proposal to replace the existing George Massey Tunnel with a new tolled bridge... More

PR Image - Cash register sign- "Amount Due $100.00" by tales of a wandering youkai

Economic Concerns and Frugality Hit British Columbia

January 21, 2016

The perception of the state of the provincial economy has fallen by 21 points since November 2014.

Vancouver, BC – British Columbians are not as buoyant about the state of... More

Our Approach

Researchers with passion

The most senior team in Western Canada; our commitment, integrity and passion to market research ensures we provide the best in client service.

True to our values

Inspired by our people, our innovation and drive to succeed ensures our clients get the best market research in Western Canada.

Western Canadian panel

On track to have the largest panel in Western Canada, our panel is fresh, engaged and mobile-enabled.

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

Brand Reputation Insights allows organizations to measure the overall reputation of their brand among the general public and their customers, while providing context through comparisons to hundreds of other brands.

Sell Sheet Image - Brand Digital Insights

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

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Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.


Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.


Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.


Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Charitable Giving Photo

Multicultural Panel

The Your Insights Multicultural Panel provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.
BC is well known...

Asian woman stretching

Municipal Citizen Insights

Municipal Citizen Insights is a unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.
Why Municipal Citizen Insights?

Review government...

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Recent Blog Posts


New Headquarters Sets the Stage for Continued Growth at Insights West

February 1, 2016


It was only back in the Spring of 2012 that Insights West opened it’s doors. It’s not an uncommon startup story—a bootstrapped startup with big ideas and big aspirations... More

discovery room

Insights West acquires SmartPoint Research focus group facility – reopens as Vancouver Insights Centre

October 6, 2015

Acquisition ensures marketers and decision-makers still have access to Vancouver's premier focus group facility.

Vancouver, BC — Insights West is pleased to announce that it has acquired one of Vancouver's... More